New inquiry
How do new inquiries arrive, and who sees them first?
- Source
- Contact details
- Service requested
FOR SERVICE BUSINESSES
Turn more of the leads you already have into booked appointments and customers.
I help established service businesses improve response, qualification and follow-up. If another revenue or operational problem costs more, we start there. Horizonmark identifies the priority, installs the fix and keeps it working.
In our introductory call, we look at your current inquiries and decide what needs a closer look. The call is free.
- Find
- the costly, recurring problem
- Fix
- one defined bottleneck
- Measure
- what changed over time
For established, owner-led service businesses
- Existing inquiries
- Owner-led teams
- Booked appointments
- Capacity for more customers
01
Start with the business.
01
See the process.
We trace what happens after an inquiry, from the first response to a booked appointment and a customer.
You show me the actual handoffs, roles and records. We do not assume where the problem sits.
- Inquiry sources
- Sales and service roles
- Booking and sales records
02
Find the costly constraint.
We check which recurring problems cost time, margin or signed work.
If the first call cannot establish that, I scope a deeper paid analysis before recommending a build.
- Frequency
- Cost per occurrence
- Evidence quality
03
Scope one fix.
If a problem is worth solving, we agree on the result, the baseline and how to measure it.
Horizonmark can implement the workflow in your existing systems and bring in specialist builders when needed.
- Defined outcome
- Clear owner
- Measured baseline
04
Operate and measure.
We watch the agreed process, handle failures and compare results with the baseline.
The work stays focused on the outcome you bought. Further work is a separate decision.
- Ongoing operation
- Visible results
- One next decision
03
Put a number on it.
Establish the baseline
We use your inquiry, booking and sales records, plus the time and cost involved at each step.
If the data is thin, we say what can and cannot be measured before choosing a fix.
Make the decision
- Estimate the cost using your numbers
- Choose one outcome worth paying to improve
- Agree on the measure before implementation
- Review the result against the starting point
04
A note from the founder.
An inquiry is only useful if the right person responds, the next step gets booked, and the work becomes a customer. I look at what happens between those points before suggesting a fix. Sometimes the more expensive problem is elsewhere.
I scope the work and stay accountable for delivery. I can build smaller systems myself and bring in specialist builders when needed. The implementation follows the problem we can substantiate.
Emeric Kerr
// villa operation · Costa Rica
Booking records were reviewed to identify relevant agencies and retreat organizers. The resulting contact list was checked against live sites and working inboxes.
// coaching business · US
An internal knowledge system organizes the owner's operating information and prepares drafts for approval before anything sends.
// wellness brand
Past messages were reviewed to identify and screen potential partners. Outreach drafts require human approval before sending.
06
Who you speak with.
Emeric Kerr. The person on the introductory call, and the one who scopes every install after it. There is no account manager to hand you to.
I grew up in Sherbrooke, Québec, and I work from Costa Rica on your time zone, in French and English, natively.
07
Working with Horizonmark.
/ The engagement
- Emeric handles diagnosis, scope and the client relationship
- One measurable business outcome guides the work
- Implementation uses your existing process and systems where sensible
- Specialist builders join when the scope calls for them
- Horizonmark operates and measures the agreed fix
The records we may review
- Inquiry log
- Consultation schedule
- Booking pipeline
- Estimates
- Proposals
- New customers
- Service schedule
- Delivery costs
Only the records relevant to the problem being investigated.
08
The questions.
What happens on the first call? +
We talk about your inquiries, bookings and customers. A short call may reveal where people drop out; we use records before putting a cost on it.
What if another problem costs more? +
We start with the highest-value measurable problem, even if it is outside lead follow-up. The work is scoped around that result.
What does this cost? +
The introductory call is free. If deeper analysis is needed, I explain its scope and price first. Implementation and ongoing operation are priced to the defined work.
Do you replace our software or sales team? +
Usually the first question is what your current team and systems already handle well. A fix may use your existing software, a process change, specialist implementation or a combination.
Who builds and runs the fix? +
I lead the diagnosis and scope, build smaller systems when appropriate, and coordinate specialist builders for deeper work. Horizonmark remains accountable for the agreed operation and measurement.
Will AI be involved? +
Possibly, where it is useful to the specific problem. The measure is the business result, not the tool used.
Start with the call.
Bring a recent inquiry or a costly operational example. We will look at what happened, what it cost and whether it is worth fixing.
Free introductory call. English or French.